Hotel Grosvenor Hotel

High St, Shaftesbury, Dorset

Occupying prime position in the market town of Shaftesbury, Dorset (setting for that iconic Hovis ad) is this imposing 18thcentury coaching inn. Completely renovated in 2009, the interior now blends Georgian proportions with acid brights and striking contemporary art. Rooms feature Cecil Beaton-inspired prints, rainwater showers and mod cons in the shape of an iPod dock, espresso machine and free Wi-Fi. The Greenhouse restaurant serves classic, seasonal food, deftly done: melting pork belly, rich beef pie, juicy tarte tatin, with a good, affordable wine list. Doubles from £125, including breakfast.